INSTAGRAM BIO OPTIMIZATION HACKS

Let me tell you something: Optimizing your Instagram Name + Bio will probably the best thing you'll do for today. 

Why is it important? It helps you to be more visible and searchable! So example when someone searches IT Support, the likeability of you showing up is very high since you have the hashtag or you have it on your name!⁠

Here are some quick tips:⁠
⭐ 
Add what you do on your Instagram Name!⁠
⭐ Don't be shy to use the proper hashtags on your bio!⁠
⭐ Add your website link/multiple links⁠
⭐ When using fancy texts of special characters, take it easy! It's not totally searchable since it's in a different format!⁠ 

But first, If you're wondering what is an Instagram Business profile? here it is!

Instagram has 3 types of accounts, each has its own capabilities.

  1. Personal Account - As the name says can be used for personal use to connect with friends and family.

  2. Creator Account - These are best for Influencers, Public figures, and all types of content creators on Instagram.

  3. Business Account - Used by Brands, Local businesses, organizations, service providers, etc.

 

1. Instagram Name:

Add your or Brand name + Industry Keywords / Expertise to be more easily discoverable by potential followers. The name appears in bold below the profile photo.

 

Eg: Sangeetha | Social Media Mgmt

 

Note: An Instagram name is limited to 30 characters, including spaces.

 

Here's how you can change your Instagram name:

  1. Go to your profile on Instagram by tapping the profile Icon in the bottom right corner

  2. Tap Edit Profile

  3. In the name field, type your new name.

  4. Save your changes

Note: You can only change your name twice in 14 Days

 

2. Username:

Choose an Instagram username that’s your business name or yours. When someone wants to mention your profile, it looks like this - @yourusername and the URL for your Instagram account is http://instagram.com/tribesofkin.

 

Remember your Instagram username is limited to 30 characters and must contain only letters, numbers, periods, and underscores. You can’t include symbols or other punctuation marks as a part of your username.

 

Here's how you can change your Instagram Username:

  1. Go to your profile on Instagram by tapping the profile Icon in the bottom right corner

  2. Tap Edit Profile

  3. In the Username field, type your new username.

  4. Save your changes

Note: You can only change your name twice in 14 Days

 

3. Bio:

Talk about Who you are, Who do you help, Call to Action etc. You can tag your related accounts, also add hashtags if you want. Though I don't recommend it, but you can add your Branded Hashtags. Branded hastags are hashtags that's unique to your business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Eg: #tribesofkin by us.

 

Show off your brand’s personality & include Industry or Niche keywords. You can also play with emojis 😉!

 

Here's how you can change your Instagram Bio

  1. Go to your profile on Instagram by tapping the profile Icon in the bottom right corner

  2. Tap Edit Profile

  3. In the Bio field, type your new username.

  4. Save your changes

Note: Your Instagram bio character limit is150 characters

 

4. Profile Picture:

If you're a business and has Logo use it or if you're a Personal Brand have a clear & smiling headshot of yours. You can try to Incorporate your brand colors in the Background.

 

 

Note: Make sure the picture you choose is 110 x 110 pixels.

 

5. Bio Link:

 

Instagram doesn't allow you to add clickable links in your caption. Also, it lets you have only one link in our bio. So it’s important to optimize it as much as you can!

 

Here's where Link in bio tools come to rescue. These tools help you to add multiple links that you can direct to any specific content you want.

 

Example:

    • A blog post

    • Your email opt-in

    • Podcast episode

    • Individual products or service

    • Freebies etc.

    • Here's a list of 5 Link in Bio tools

    1. Linktree - https://linktr.ee/

    2. Shorby - https://shorby.com/

    3. Linkin.bio - https://later.com/linkinbio/

    4. Campsite - https://campsite.bio/

    5. Disha Pages - https://disha.ng/pages/

     

    6. Contact Information:

    Add your Business email address & Phone number to let people know where and how they can contact you.

     

    Here's how you can add your business information to your Instagram Business Account:

    1. Go to your profile on Instagram by tapping the profile Icon in the bottom right corner

    2. Tap Edit Profile

    3. In the Profile Information Section, tap Contact Options

    4. Now add your business email address and Phone number.

    5. For Phone number, you can choose how you would like to be reached, whether it is by call or text.

    6. At last save your changes

     

    7. Page Category:

    Choose a category that is most relevant to your Business or that describes what you do. You will also have the option to display or hide this on your Instagram profile.

     

    Here's how you can add your business information

    1. Go to your profile on Instagram by tapping the profile Icon in the bottom right corner

    2. Tap Edit Profile

    3. In the Profile Information Section, tap Category

    4. Search and Choose a that is most relevant to your Business or that describes what you do

    5. Save your changes

     

    8. Story Highlights:

    Don't underestimate this part! You need to be strategic with it, remove unwanted & outdated story highlights. Keep it on Brand by adding highlight covers.

     

    Example of story highlight you can create are About us, FAQ's, Services, Testimonials etc.

     

    Here's how you can add story highlights:

    1. Go to your Instagram profile and tap the plus circle below 'Stories Highlights'.

    2. Tap to select the Story (or Stories) you want to add to highlights, then tap 'Next'.

    3. Choose a cover photo from your gallery or from the stories you've added.

    4. Now enter a name for your highlight, then tap 'Add'.

    5. To add more photos or videos to your highlight in future, long press your story highlight now choose "Edit Highlight", you can delete any highlight by tapping "Delete Highlight"

    6. You can share your story highlights to others by tapping "Send to", Copy Link" or "Share to" button

     

    9. Action Buttons:

    Instagram allows you to add buttons to other online services like Order Food, Gift Cards, Book now, Reserve button etc.

     

    Here's how you can add Action Buttons:

    1. Go to your profile on Instagram by tapping the profile Icon in the bottom right corner

    2. Tap Edit Profile

    3. In the Profile Information Section, tap Action Buttons

    4. Select a button you want and finish the setup process.

    5. Save your changes

 

If you're a Small business owner who wants to take their business online but unsure of what to do, I'm here for you. I have very few spots left.  Let's amplify your business's presence together! Send me a message on Instagram or book a discovery call.